Instituto de Empresa, in collaboration with the José Ortega y Gasset Foundation, creates an award aimed at recognizing Spanish entrepreneurs who have contributed to the development of studies, research and activities related to the world of culture. The award bears the name of Juan Lladó, in recognition of his clear vision of the need to establish strong links between the cultural and corporate worlds. In the first edition the award goes to Ramón Areces, President of El Corte Inglés..