In order to improve online visibility and increase the traffic passing through the site, each page on the website was given a static address in accordance with one of the objectives that defines today’s social web: direct access to relevant content, so that this content may be socially tagged. In the interests of the end user, a system of Selective Dissemination of Information (SDI) was installed, along with a real time support service. At the same time, there was a considerable increase in the amount of user-training provided for students, professors and other staff.